Do what you do best! This BT campaign saw the nation's favourite celebrity chef, Gordon Ramsay, take on the problems of his PC rather than tending to his over-boiling kitchen.
LBi asked Big Hello Design to design the campaign's business section of BT.com - this valuable section gives free impartial advice to any type and size of business. The site launched with a rich-media home page and TV ad viewer as well as several interviews from successful business people.